There are two worlds that shaped how I see brands.

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The first was marketing and branding. 

 

For almost a decade, I worked behind the scenes, leading marketing across shopping centres, public spaces and lifestyle precincts. Working alongside /partnered with retailers, hospitality brands, entertainment operators and national brands, I developed a deep understanding of how people and spaces are created. It's a discipline built on understanding behaviour and community. Creating event experiences that influence consumer action. I have experience with local media publications, sponsorship, influencer, branding, UCG, social media and marketing strategies. 

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-> Bachelor of Business Majoring in Public Relations & Media Communications. 2017. 

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The second happened quietly.

 

For more than five years, I explored a very different way of seeing. As an international channel, it taught me something strategy alone never could...  Sometimes the most important insight isn't found in data but through the channel.  Riley is Channel. She channels information to co-create, creative pursuits, business or life to help you shift into a deeper state of peace, love, joy or your ART. 

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The channel is like strings behind an instrument you step onto one of those strings you enter a channel and you receive a transmission, communication or messages, like you do with sound.

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Channeling is the act of being in the channel, to receive the messages and information back and forth. This is where you get direct messages, sentences and paragraphs of information.​

 

Today, those two worlds have become one. 

 

Propel Creative exists at the intersection of strategic marketing and channeling.